Uniquely

* AS FEATURED AT SXSW 2022 *

Uniquely juxtaposes the fun of games with serious topics like health and intuitive eating. Aimed at young adolescents before eating disorders take root, the game delivers a message of self-acceptance and individuality in health.

Description

Category
Team
Timeline

UX Card Game & Illustration

Solo project

3rd year of Undergraduate Studies

5 weeks

Background Research

9% of Americans will suffer from an Eating Disorder (ED) in their life

More than 10,000 deaths will occur in the U.S. every year as a result of EDs

* The second most deadly mental illness, behind addiction

Symptoms typically begin in late adolescence or early adulthood

What causes eating disorders?

VS

?

Nature: genes + hereditary factors

Nurture: environmental factors

Conclusion

We can't change predisposed genetic risk, but we can alter how we talk about food and nutrition BEFORE late adolescence / early adulthood when symptoms typically manifest.

Using games as a medium, how can we shift the cultural narrative?